HOARDICULTURE 009
HOARDICULTURE is a series celebrating hoarding as a modern malady of collecting so much research and claiming it as a cultural trend.
“Hoardiculture: Collecting so much junk there are piles of random shit cluttering everywhere possible and then claiming it’s a cultural trend.”
(Urban Dictionary)
A selection of the past week’s insightful treasures, amassed from our constant research, that signal social-cultural change.
Human-curated travel guides are rising from the ashes, as a new wave of creators assembles Google Docs and maps, pushing back against the “TikTok-ified world of SEO-motivated, AI-generated travel guides”.
As digital realms consume our lives, the hunger for tangible, tactile experiences intensifies. Interest in “tactile reassurance” is predicted to surge by 25% in the next year, according to AI-enabled foresight consultancy Nextatlas.
The newly launched SocialAI app ends the loneliness epidemic and the relentless pursuit of online fame, swapping followers for AI-powered bots that simulate human interaction.
Substack media Thoughtforms sheds light on Artification, compelling discerning resources on the topic, from Challenging The Myths of Generative AI to The Artification of Culture.
A brain-nourishing conversation between Kyle Raymond Fitzpatrick and Max Berlinger dissects the fashion ecosystem, where styles oscillate between being context-free and “context all the time,” starkly split between LVMH giants and indie “little art projects,” with taste emerging as menswear’s pivotal currency.
In the luxury sector, where resilience is on trial, extreme value creation must lead the charge over mere pricing tactics, argues Daniel Langer, founder and CEO of consultancy Équité.
Dazed Studio’s latest Echo Chamber newsletter unpacks the elusive art of ambient marketing eclipsing traditional brand storytelling.
Laurent François, author of Alive in Social Media, dissects the anatomy and mechanisms of cultural memes—those viral flashes “which certainly capture massive attention but only gives a partial snapshot of the state of ‘real’ communities.”