HOARDICULTURE 004
HOARDICULTURE is a series celebrating hoarding as a modern malady of collecting so much research and claiming it as a cultural trend.
“Hoardiculture: Collecting so much junk there are piles of random shit cluttering everywhere possible and then claiming it’s a cultural trend.”
(Urban Dictionary)
A selection of the past weeks’ insightful treasures, amassed from our constant research, that signal social-cultural change.
New research reveals that only 18% of women believe the creation of dating apps has positively impacted society.
Dazed Studio, Modem, and Pitch Studios imagine how the next generation's relationship with technology — generating NEW COMPANIONS — could evolve and is ripe for evolution.
The prison of the future relies on AI-generated artificial memories: Cognify is a new proposed neurological prison system in which prisoners would be subjected to artificial memories in a virtual environment to experience their crimes from the perspective of their victims.
Music taste is Gen Z’s social currency, in the age of streaming that blurs the lines between music consumption and social interaction.
Fashion commerce gets uplifted by image recognition with start-ups Truss, powering the booming secondhand market, and Skoleom’s Monetizer Studio, specifically designed for video content.
New Its Personal Aesthetics vs the Algorithm newsletter questions “the politics of taste while admiring some hijab mohawks and bling iPod belts”.
In HOARDICULTURE 002, we covered the shift from the creator economy to the curator economy. Burn After Reading by MØRNING pinpoints the taste economy coined by Daisy Alioto: “in this creator economy landscape, we’ve certainly traded quality for quantity. For the viewer, the only way to cut through the noise is to pursue quality through the use of discernment, which is where taste comes in.”
Resilience is still under scrutiny: what about “our veneration of individual resilience”? And, “in a brutalist culture, is resilience the new relevance?”
When I interviewed Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on the Women’s Football Revolution in 2019, he stated: “Brands need to stop replicating what works for the men’s game. We need to change how we approach women’s football, starting with a fresh identity”. This is what the newly-launched Nike Women Zine is about: bringing a fresh perspective on the women who change the sport game.
In celebration of both Paris Fashion Week and the 2024 Olympics, ARCHIVE.pdf and Wide Open Paris unveiled a limited-edition zine “dedicated to the beauty of athletics and performance”.
Hair is history and power. Mizani's new campaign celebrates the cultural significance of Puerto Rico’s ancestral hairstyles.
Émile-Samory Fofana for adidas turns out a functional football qamis “to be as comfortable on the pitch as on a prayer mat”.