HOARDICULTURE 005
HOARDICULTURE is a series celebrating hoarding as a modern malady of collecting so much research and claiming it as a cultural trend.
“Hoardiculture: Collecting so much junk there are piles of random shit cluttering everywhere possible and then claiming it’s a cultural trend.”
(Urban Dictionary)
A selection of the past weeks’ insightful treasures, amassed from our constant research, that signal social-cultural change.
From exploring Gulf futurism to speculating on hybrid futures, the ARABOFUTURS exhibition hosted at the Institut du Monde Arabe in Paris deciphers sci-fi imaginaries through the eyes of the Arab world.
The permacrisis continues its trajectory in impacting consumers’ avant-apocalypse behaviours: AI-powered trend forecasting platform Nextatlas predicts a 46% rise in interest in last-chance tourism, “where people rush to visit endangered sites before they vanish”, in the next 12 months.
As 9 in 10 Gen Zers believe mainstream culture no longer exists, YouTube Culture & Trends’ recent report takes a close look at how fandom is evolving towards active participation in content production, and reveals the impacts on pop culture.
Dating app fatigue is adding another communal benefit to running clubs, team sports, and members-only gyms, turning them into dating hubs.
The Journal for Future Studies deciphers “Automated Liminality,” a paradigm in which “AI-induced ‘hallucinations’ may serve as a springboard for unparalleled creativity”.
Brands step up as the curators of the next creative gen, with Estée Lauder’s The Catalysts, “a new program that will provide mentorship, financial support, and project support to burgeoning beauty talents”.
Mobility brands embed civicism into the fabric of cities, as the electronic bikes and scooters provider Lime offered free rides for UK Election Day to encourage young people to vote.
The unbranding and makeover of Abercrombie serves as a success story on how what was “once an easy cultural punching bag” can now bring in “more revenue than it did when it dominated teen culture in the aughts”.
Once praised for their alt-creativity approach and now faced with turbulent living and retail times, independent fashion labels are struggling.
Normcore, cottagecore, balletcore, and then clowncore? Everyone is wearing clown make-up because everything is absurd.
What's behind the intersection of beauty and sports? It's about integrating beauty into the fabric of performance.
Paris JTM directed by Simon Porte Jacquemus is a visual ode to Paris’ cultural capital and to its sport energy unleashed throughout the 2024 Olympics.
Conversational and diversity-oriented platform VRAIESMEUFS gets a visual archive with the newly-launched book Girls Need to Support Girls championing sorority and exploring the complex realities of contemporary femininity.