HOARDICULTURE 010
HOARDICULTURE is a series celebrating hoarding as a modern malady of collecting so much research and claiming it as a cultural trend.
“Hoardiculture: Collecting so much junk there are piles of random shit cluttering everywhere possible and then claiming it’s a cultural trend.”
(Urban Dictionary)
A selection of the past weeks’ insightful treasures, amassed from our constant research, that signal social-cultural change.
Is language still keeping up? As we fumble for a common tongue, creative code is taking over.
Authenticity? Not just a marketing trope. Turns out real art in museums hits the brain harder than reprints, science says.
The attention war is far from over. But Nelson-Field’s latest research throws a curveball: in some cases, aiming for lower, passive levels of attention might just be the most effective move.
Bored yet? Social media’s conformity, sameness, and banality parade rolls on. Laurent François slams it home with: “creating is different from posting.”
“Fashion has a decision to make. In a world on fire—politically, socially, environmentally—what role does it want to play? Does it reflect reality or offer an escape? The divide is more pronounced than ever: the daring vs. the defensive, the old guard vs. the new.” And HURS nails it.
Our obsession with entertainment-everything still fuels fashion desirability. Platform DATA, BUT MAKE IT FASHION highlights the 151% growth of Coperni’s popularity after hosting its latest fashion show at Disneyland Paris.
No, the metaverse isn’t dead. Sports are doubling down to pull in new fans—beyond just the gamer bros and geek squads.
From the end of the golden era of fashion blogging, to the Substack boom, the heavily documented Relatively Brief, Incomplete History of Online Fashion Fandom dissects the ever-evolving journey of fashion stans who “overtook the machine.”
As the fashion industry continues its polarization journey, Uniqlo’s affordability-driven, Gen Z-centric stores GU officially enter the US market.
The beauty industry once banked on cosmetic procedure-friendly products for instant, authentically-faked looks. But now, “Botox-resistant” or “Botox-repellent” makeup is on the rise, driven by filler fatigue.