HOARDICULTURE 011
HOARDICULTURE is a series celebrating hoarding as a modern malady of collecting so much research and claiming it as a cultural trend.
“Hoardiculture: Collecting so much junk there are piles of random shit cluttering everywhere possible and then claiming it’s a cultural trend.”
(Urban Dictionary)
A selection of the past weeks’ insightful treasures, amassed from our constant research, that signal social-cultural change.
Retail therapy just got political: Oxford Economics reveals Zalando’s colossal ripple effect on Europe’s economy.
The Fed’s latest numbers scream financial inferno: US households are spiralling into record-breaking credit card debt.
TikTok’s ‘Speeds of Culture’ methodology makes a bold statement: the platform isn’t just influencing culture anymore—it’s creating it. It’s TikTok’s world now; we’re just scrolling through.
Mina Le’s incisive statement, The Death of Personal Style, signals a dramatic shift: from pursuing individuality through eccentric self-expression and collectively validated trends (not-so-individuality-friendly!), to a more sustainable, bland, and time-freeing approach to personal identity.
Business of Fashion has officially buried the microtrend. Retailers are urged to ditch the trendflation treadmill and shift from chasing to choosing: “Today, retailers’ main challenge isn’t the race to keep up, but rather figure out what’s worth investing in, and to what extent.”
Historian Jean-Miguel Pire revives ‘otium’ on Vlan podcast: the ancient Latin call for productive idleness—over doomscrolling.
RECTO VERSO café goes beyond the traditional no-laptop policy with an anti-content creation call to preserve its intimate vibe—and its patrons’ privacy.
Aesthetic fatigue gives rise to fitness centres channelling country-club cool and mid-century glam: Don’t Call It a Gym. It’s a Sporting Club.
La Grande Seine documents the behind-the-scenes magic of Paris 2024’s opening ceremony, a future textbook case in soft power.
With therapy chatbots and AI boyfriends automating love, connection, and intimacy, the next Sexual Revolution is not so sexual, but conversational.
The age of mimicry gets an upgrade: with AI clones, one chat is all it takes to deepfake an entire persona.
Cognitive outsourcing isn’t sci-fi anymore with Omi, the wearable AI device that scans—or even reads—your thoughts.