Trends are bullsh*t. Long live the trends.
Future Forecast - Summer 2024
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Foresight science and the business of trends can seem (and sometimes are) nebulous and void when focusing on short-term hype culture and relying on flattening algorithmic determinism. Critical thinking is necessary to turn foresight into a tool that truly provides inspiration, fuels creativity, ignites minds, sparks change, and even provokes.
This free-to-download Future Forecast offers a preview of our dedication to interrogating future-shaping socio-cultural movements, to make sense of the trendy trend business, and to empower brandsβ aspirations.