Trends are bullsh*t. Long live the trends.
Future Forecast - Summer 2024
𝟏𝟒 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐈𝐄𝐒. 𝟒𝟐 𝐓𝐑𝐄𝐍𝐃𝐒 𝐒𝐇𝐀𝐏𝐈𝐍𝐆 𝐈𝐍-𝐓𝐇𝐄-𝐌𝐀𝐊𝐈𝐍𝐆 𝐅𝐔𝐓𝐔𝐑𝐄𝐒.
Foresight science and the business of trends can seem (and sometimes are) nebulous and void when focusing on short-term hype culture and relying on flattening algorithmic determinism. Critical thinking is necessary to turn foresight into a tool that truly provides inspiration, fuels creativity, ignites minds, sparks change, and even provokes.
This free-to-download Future Forecast offers a preview of our dedication to interrogating future-shaping socio-cultural movements, to make sense of the trendy trend business, and to empower brands’ aspirations.